Hong Kong Yearbook 2010 - Photo Gallery

Events in 2010
World Exposition 2010 Shanghai China
Constitutional Development
Caring Community
Heritage Conservation
Green Living
In remembrance of Manila Hijack Victims
Brand HK Revitalised
Creative Industries
Major Sporting Events
Culture and Entertainment

Brand HK Revitalised

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Brand Hong Kong (BrandHK), the strategic initiative designed to promote Hong Kong as Asia's world city, was revitalised and relaunched in March 2010 to reflect the city's evolution. The programme is based on five core values of Hong Kong – free, enterprising, excellence, innovative and quality living. The rejuvenated brand's visual identity can be seen around the city, including on the famous Star Ferry.