The CRC obliges governments to ensure that children and adults are aware of the rights in the convention and that children are provided with opportunities to express their views about matters affecting them. To fulfill its obligations, the Government has made the CRC available in a 'child-friendly' format and — in collaboration with non-governmental organisations (NGOs) — sponsored awareness-raising initiatives, such as the Child Ambassadors Scheme, initiated in 2000 to mark the 10th anniversary of the CRC, and the Children's Council, which has met annually since 2003. In 2005, the Government established the Children's Rights Forum to provide a formal channel of communication between children's representatives and the Government. These measures are complementary and on-going.