Overseas Public Relations Division

The division formulates the government's overseas public relations
strategy; co-ordinates all international publicity efforts, including major
promotions and festivals in overseas countries with which Hong Kong has
significant trading interests. It also monitors Hong Kong's image overseas,
responds to requests from overseas journalists and provides information
to Hong Kong's offices in other countries.

Its Overseas Public Relations Sub-Division co-ordinates the government's
international publicity efforts. It produces and distributes promotional
material world wide, including books, pamphlets and videos. The
sub-division also runs a programme under which journalists are invited to
visit Hong Kong to gain a better understanding of the place. It assists
visiting journalists seeking information or interviews with government
officials and business and community leaders; and maintains close liaison
with some 160 news agencies and foreign correspondents based in Hong
Kong.

The Overseas Projects Sub-division plans and implements major
promotions and festivals abroad. The promotions aim to further
strengthen the economic ties between Hong Kong and its major trading
partners, and to promote Hong Kong as a leading international financial
and services centre of the Asia Pacific Region and the pre-eminent
gateway to China. Efforts are also devoted to publicising the tourism
industries, arts and culture and the many facets of Hong Kong life. The
sub-division also assists the government's overseas Hong Kong Economic
and Trade Offices (HKETOs) to arrange a wide variety of promotions
programmes.

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